Mara Hoffman, born in Buffalo, NY, is a fashion designer and graduate of Parsons School of Design in New York City, having also studied at Central Saint Martins College of Arts and Design in London.  Hoffman established a recognizable aesthetic heavily focused on colorful, original prints early in her career. Recurrently drawing from nature and mythology, Hoffman ultimately draws inspiration from her own travels around the world and is a true, living embodiment of her designs.   

2008 marked the launch of the brand’s first swim collection, consisting of playful bikinis, cut-out one pieces and dashiki cover-ups featuring graphic patterns and bold colour clashes, guaranteeing stand-out holiday looks.